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When Google announced its plan to expand its advertising services beyond search and display, many small businesses jumped at the chance to reach prospective customers in their own backyard. After all, it’s not often that a company as big as Google comes knocking on your business’s door. And so, what was once a young idea of small advertising websites and blogs has grown into the biggest digital marketing platform for small businesses. There are some downsides of course. For example, those who don’t have the capital to spend on marketing may see little return from their investment. But that doesn’t mean there isn’t still value in forgoing large ads and focusing instead on smaller advertisements that target local audiences more effectively. Let’s take a deeper look at why Facebook ads are still worth considering.
Why Are Ads Still A Good Option?
With the advent of social media as our go-to marketing channel, online advertising has been overshadowed by its more popular cousin.
But, as the years have gone by, new studies have shown that online ads still have a lot of potential.
For example, the study that Google released on April 25, 2018, found that ads with added contextual elements, like location, can result in better click-through rates when compared to generic ads. This shows that people are looking for more, and Google is providing it.
Beyond this, the rise of mobile search has also shown that most people, even if they don’t use the internet on their smartphones, are still interested in finding out more about businesses near them. This is why you’ll still often see many small businesses turning to ads as a way to promote their services and expand their reach. And, since the mobile-first strategy has become the norm, it’s also a way to attract more mobile traffic.
Where Should You Post Ads?
Since these ads are being shown on websites, the first thing to keep in mind is where you should place the ads.
The most obvious choice would be your own website, but there are a few things to keep in mind here. First, though you may be the one creating the content, Google ads are actually placed on your page. This means that they get a cut of the profits, too, so it’s in your best interest to keep the content positive.
Beyond this, though, you also have options like Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube. This may seem like a lot, but many businesses still choose to focus their efforts on one or two social media channels. What’s more, many online services now come with their own social channels, like Pinterest, Google+, Instagram Stories, and Twitter Ads.
Who Should See Your Ad?
When you start to think about where you should post the ads, you also need to start thinking about who you should target the ad towards.
You can start by keeping in mind that the primary people who will see your ad are likely to be those who have already shown interest in your business. This means that you should primarily target those who have searched for terms related to your industry or product.
Beyond this, though, you should also think about the demographics of your audience. This will help you to determine who you should target towards, and it will also help you to find out more about your audience so that you can tailor the ads towards them.
Why are Facebook Ads Better For Local Businesses?
In addition to the fact that these ads are better for local business, the other reason why they remain an effective option for local marketing is because of the option to target based on location.
Most online ad platforms actually only allow you to target ads towards people who live in your area. With many of these services, though, you can further refine your targeting by choosing the city or zip code you’d like the ad to be shown towards.
This means that you can narrow down your initial audience and target the people who are most likely to be interested in your business. And, if your ad is showing up in the right place, it’s likely that a few of these people are likely to stop by your storefront or website.
Conclusion
These days, you can’t be in the digital marketing game without an online presence. In fact, a recent study has shown that 62% of US marketers are planning to increase their online marketing budgets over the next 12 months.
For those who have been hesitant to jump into the world of online marketing, perhaps Google’s new ad platform is a good reason to change your mind. Better still, the news has come at the right time, as some research has also shown that these ads have the potential to bring in more revenue for many businesses than the other two options for digital marketing.
These ads are focused on bringing in new customers, so they can be a good fit for many types of businesses, whether you are a startup or a large, established company.
For help with all of your digtial marketing and running Facebook Ads to get more customers, contact Success Rocket Marketing at 915-615-5392
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